Challenges in Managing Multinational Company Essay

Assalamualaikum, One of the common challenges faced by Malaysian multinational company is cultural diversity. Culture is the learned, shared way of doing things in a particular society. It is the way, for example in which its member eat, dress, greet and treat one another, teach their children, solve everyday problems, and so on ( Schermerhorn, Hunt, Osborn 2003). Cultural diversity in workplace refers to the range of differences between individuals in an organization. It affects the way in which people feel, think and act, and frequently, people either refuse to see it, or don’t want to see it. People from different countries always have different tradition and attitudes towards business. Some company decides to expand their organization globally but unsuccessful because they fail to realize one important thing. They do not change their organization to adapt to the new country. Malaysian multinational company can be successful if they evolve into a diverse organization which employs people from diverse culture. An international company needs to understand the host market. In order to have better understanding of host market, an international market needs to employ locals. Hence, in employing local resident international organization opens its doors to cultural diversity. When cultural diversity is not properly managed, it caused problem, misunderstandings, and conflicts will arise. I believed that to make Malaysian multinational company successful, it is important that they embrace the fact that the world today has no boundaries. Cultural diversity in workplace and elsewhere should be respected. Employees’ skills, talents, ideas, and values must be developed and improved. An organization must be able to capture the energy and ideas of all mployees in order to meet the challenges of the competitive marketplace. I also believed that Malaysian multinational company can be successful when it comes to managing diversity if they managed to bring people together from different cultural backgrounds and form a collaborative group. As future manager, the key to manage the cross-culture challenges is through developing respect for every person, regardless of his or her cultural background. They should also learn to be more open-minded. Instead of Judging people, they must learn to accept that every individual is unique and everyone can contribute to the success of the organization. Advancement in science and technology and the liberalization of trade under the Asean Free Trade Area and World Trade Organization (WTO) create an economic opportunity as well as new challenges to Malaysian multinational company. Malaysian nowadays is emerging towards a technology-driven and high-tech production-based pattern of development in order to meet the challenges of the competitive global marketplace. Although Malaysia’s competitiveness rating has improvements. The availability of skilled human capital in Malaysia is not sufficient for technological development to progress. Malaysian school and universities do not turn out to be problem solver and do not produce skilled, innovative graduates as technology companies demanded. Compare to China and India which produce tens of thousands of graduates per year, while Malaysia’s talent pool is tiny in comparison. Companies that do not keep up with technological changes soon will find their business outdated. This will result on missing new products and market opportunities. Demographic is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. The demographic environment is a major interest to marketers because it involves people and people make up market. The world’s population is growing at a very high rate. The world’s large and diverse population uncovers great opportunity as well as challenges. Thus, for Malaysian multinational company to enter certain market, they must keep close tracks on demographic trends and development in their market, both home and abroad. In example, if Malaysia multinational were to enter Indian market, they need to understand the trends and dramatic changes in demographic data in determining arketing decisions, to identify opportunities and to anticipate declining demand. The continuously increasing urbanization, rapid growth and use of electronic media have brought changes to the lifestyle and consumption attitudes in urban areas in India, known as ‘middle-class population’ which has made some essential socio- economic changes -rapidly increasing emphasis on higher professional education, family system from Joint families to nuclear families (BiJapurkar,2007) and exposure to western lifestyle and customs. These factors created increasing demands of ariety quality of products and services, in example, branded clothing, restaurant, home appliances, travel, and so on. In some countries, government interference affects the operation of the multinational companies. It is a challenge that Malaysia multinational company has to face in the direction of going global. Conflicts and misunderstanding between multinational company and host country government has occurred in recent years.. Government interference takes the form of tariffs, quotas, and other non-tariff restrictions. The threat of nationalization (forcing a company to sell its local assets to the government or to other local ationals) or changes in local business laws and regulations can limit a multinational’s power. Examples can be taken from the case of China restriction towards multinational company. According to New York Times, companies that have operated exclusively in China for years are being targeted with discriminatory policies. Contracts involving state secrets or business secrets are reserved for Chinese companies and Chinese bureaucrats have been given broad latitude to exclude companies with foreign owners even if the company has been set up in China and have all of its operations in the country. Tenggiling Puitis a. m. n

Marketing and Market Research

Faculty of Academic StudiesSchool of Business and Professional BTEC Level 3 in Business – 90 Credit Diploma (QCF) Unit 3 Introduction to Marketing Assignment 1 Scenario You work for a professional organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’-classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project. Task 1 Describe how marketing techniques such as branding and relationshipmarketing are used to market products in two organisations. You need to choose one product or service from each organisation to undertake the task. (P1) 2Compare, discussing the similarities and differences, the marketing techniques described in Task 1 used for the product or service chosen in each organisation. (M1) 3Evaluate the effectiveness of the use of techniques in marketing products or services in one of your selected organisations. You need to judge the effectiveness by weighing up the pros and cons of the techniques used. D1) 4Describe the constraints and limitations under which marketers operate, making use of examples to explain your points. (P2) Task 2 Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. 1. Describe how your selected organisation or any other organisation uses market research to contribute to its development plans. (P3) 2. Explain the limitations of the market research used to contribute to the development of your selected organisation’s marketing plans. (M2) 3.Make three justified recommendations for improving the validity of the marketing research used to contribute to the development of your selected organisation’s marketing plans. (D2) 4. The results o f a questionnaire given to 200 customers of a local fresh sandwich bar to find out about the current range of sandwiches on offer and the standard of service included findings that: †¢ 75% want more children’s sandwiches †¢ 82% want the shop to open longer †¢ 65% said that the staff were unfriendly †¢ 50% said that the contents of the sandwiches should be fresher †¢ 80% said they would prefer more wraps.Use the results of this market research to produce part of the marketing plan in terms of objectives to be set. (P4) Task 3 Explain how and why groups of customers are targeted for selected products. Select six different groups for products or services of your choice for example, Saga holidays for the over 50s. At least two of your choices must be from the Business-to-business market; remainder can be from the consumer market. Describe the customer profile for each of the six target groups and then explain how and why these groups are targeted. (P5) Ta sk 4Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. 1. Develop a coherent marketing mix for a new product or service. (P6) 2. Develop a coherent marketing mix that is targeted at a defined group of potential customers. (M3) Grading tips: Pass Grade P1 – Make sure you understand the various techniques that are listed in the content section of the specification. Try to find out if the companies you choose use any of these techniques.P2 – Try to find examples of where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the Advertising Standards Authority. P3 – Remember that market research covers a wide area and you can include everything the business does to collect information about its marketplace. P4 – You need to demonstrate that you can apply the results of market research to marketing plans. The statistics are telling certain information that could result in objectives being formulated.P5 -Make sure that you understand the main bases for segmentation. The better a business can describe its target market, the better chance there will be of success. P6 – Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market. Merit Grade M1 – For this task you need to find out the similarities and differences that exist between these techniques and discuss these in relation to the two products. Try to stay focused on answering the question and do not end up writing all you know about the techniques.M2 -You need to understand that the various laws and codes of practice are there predominantly for the protection of the consumer. Try to imagine what it would be like if there were no laws to protect the consumer – this may make it easier for you to answer the tas k. M3 – Look at the marketing mixes of various products. You may like to research this on the Internet and see how some successful products are managed in terms of their marketing mixes. This research should help you in developing a marketing mix for a selected product. Distinction GradeD1 -Evaluation is about considering in detail the advantages and disadvantages of something, and coming to conclusions as a result of this analysis. All the techniques can be criticised concerning their usefulness. Find out what these are and then make judgements about the effectiveness of the techniques used. D2 -You need to know that it is important to try to make your market research as valid as possible. This could mean making the sample of sufficient size or making sure that questionnaire answers are not ambiguous, as that could lead to misleading results.

Performance Baseline Development for Severs and Networks Coursework

Performance Baseline Development for Severs and Networks - Coursework Example The analysis indicates the health status of the network. Data capture or sniffing tools can be used to monitor the stream of network data. Also, other protocols such as sFlow or NetFlow can be alternatively be used to capture the data stream. The two are less storage-intensive compared to sniffing tools. The administrators can see trends in application usage by performing packet analysis. The trends will help in assigning the percentage of utilization for each application in reference to total network usage. Finally, the monitors are left to run and gather points of data. The most preferred time to be allocated is about seven days. The seven days will allow effective and accurate monitoring of window and thus the determination of performance trends. A baseline for each data metrics is then set. The ranges that were obtained will determine the network performance baseline. (Tomsho, G. 2009, pg. 143) Some windows programs and tools can be used to gather the information that can be used to create the baseline. These include the Windows Forensics Toolkit (WFT) and the KDiff. WTF is an analysis tool developed by McDougal. It can be used to collect data. It is done by using the command â€Å"wft-fetch tools†. The KDiff is a comparative analysis tool. KDifff accepts both a baseline file and an updated file.

HRM Assignment 1 Essay Example | Topics and Well Written Essays - 1750 words

HRM Assignment 1 - Essay Example Hence, all aspects of human resource tend to yield divergent approach. The paper will reveal such divergence in a detailed manner. Human resource is considered to be one of the most important assets for an organization and hence human resource management is a crucial aspect for all organizations operating in the competitive business framework. The function of human resource management is designed in such a way that it leads to maximize the performance of employees and concentrates on minimizing the issues arises out of organizational context regarding decision making, performance appraisal and reward system, communications, wage rate and many more. In 1989, John Storey had identified two distinct forms of human resource management such that Hard and Soft HRM. Hard HRM may be defined as an employee management system that considers workers as a resource that requires be controlling and closely supervising in order to maximise employee performance, ascertain profitability and achieve competitive advantage. In contrast, Storey defined soft human resource management as a system that considers human resource as an im portant factor for achieving organizational effectiveness and hence strives for skill enrichment of existing employees (Storey, 2007). In this paper, the dissimilation between hard and soft HRM will be critically analysed on the basis of employer attitude towards the workers, value of the employees in the organization, level of communication, extent of delegation of authorities and decision making power, transparency in payment and performance appraisal system and above all, organizational structure and leadership style. Though there is no single connotation regarding the appropriateness of hard or soft HRM in an organizational framework, comparative analysis can be drawn for each attributes of human resource

Information System Security of a Company Essay Example | Topics and Well Written Essays - 500 words

Information System Security of a Company - Essay Example The essay "Information System Security of a Company" talks about the measures companies should take against ‘social engineers’. Phones are the most dangerous tools that hackers use in stealing out information from an organization. Because of their skills in deceiving naà ¯ve people into revealing proprietary information, these hackers are termed as social engineers. They attempt to gain information by enticing people into simple gimmicks and taking advantage of the people’s trusting nature. Quoting an example of a real life case where a hacker manages to get a spyware installed on a Vice President’s PC, the author points out about the vulnerability of human beings and the ease at which any clever hacker can succeed. The hacker or social engineer first manages to get the contact number of a new employee from the HR department and then, pretending to be one of the vice presidents, he calls the employee and fools him into downloading a file on the actual VP’s computer. This does require technical skills to create the malware files and a sufficient amount of information about the organization and its employees, but the core essence is the ability to sound genuine on the phone and trick the other person into believing you. This method is very dangerous and using such techniques, social engineers can easily gain control of company’s computers and telephone systems and pretending to be company’s employees, they can even access company’s confidential information such as customer lists and financial data.

Tell us about a time when you failed. How did you react What, if Personal Statement

Tell us about a time when you failed. How did you react What, if anything, did you learn - Personal Statement Example I was absent for a week in October. This put me behind in all of my studies. I found that all my grades had slipped to low Cs. My Algebra II class was also a struggle. My teacher was from Africa. This was his first math class in the United States. His teaching style did not reach me or many of my fellow students. I was determined to get back on track. My determination raised my grades to Bs, except in Algebra II, by December. At the end of the year I received two Bs and As in the rest of my classes. The lesson I learned was to not exceed my limitations. My other classmates might be able to double up, but I needed to focus on quality not quantity. I also learned life does not always go as planned. If I had not contracted the Swine Flu or had a math teacher from Africa, I might have made straight As. However, I did have the Swine Flu and a teacher from Africa. It is important to not over extend myself. I do not regret my sophomore year. That year I pushed myself beyond my limitations. Although I see it as a failure due to my grades, the lesson learned was well worth the experience. I now focus on the quality of my work instead of over extending

Crime after crime Essay Example | Topics and Well Written Essays - 1250 words

Crime after crime - Essay Example 106-109). She is just but an ordinary woman who got roped in by being in the wrong place at the wrong time. She was denied her right to a fair trial, and was put behind bars as a result of flaws within criminal justice system and prosecutions. The film deciphers an intersectional Deborah, with her multiple identities and their disadvantages (Intersectionality: A Tool for Gender and Economic Justice, 2004, pp. 1-2). When she was finally released after her case was reopened, she had already lost precious twenty years of her life, whereas had the legal system been just, she would have had to spend only six years in jail. The misunderstandings and misconceptions that clouded her case finally got public after the release of this documentary feature film. The film had not only invoked protests and discontent all across USA, but has also bagged a number of prestigious awards at Spokane, Milan and Berkshire International Film Festival, National Board of Review, Atlanta and Rochester Film Fes tivals, and Golden Gate Award. Deborah Paeglar, the protagonist of Yoav Potash’s Crime After Crime, was a regular normal teenager till she met Oliver Wilson. Teenager Debbie bumped into him and instantly got attracted. In spite of being a teenage mother already having a daughter, she entered into a relationship with Oliver and even bore a baby, a daughter again. However, soon things took a different turn. Peace, harmony and love soon ended in her new life with Oliver. She came to know that Oliver was a pimp. When she was asked for the same, she refused. In return she received severe beatings with a bullwhip at a tender age of 15. Year after year Oliver made her work as a prostitute. At the same time she was subjected to fierce domestic violence. Mentally and physically, she became a shattered person. Her tolerance and patience came to an end when Oliver molested her six- year old daughter. She tried to flee with her two daughters but she was unable to do so. She got beatings on a regular basis. Things got even worse when Oliver got involved into a firearm case and had to spend a night in jail. This made Deborah’s mother much worried for her daughter’s safety. She planned to seek help from some local gang members in order to teach Oliver a lesson. Her motif was to reconcile the differences between Deborah and Oliver. But in the brawl, the two gang members ended up murdering Oliver. Due to this Deborah found herself facing a row of criminal charges. In the meantime she had come across a life- insurance policy. This further worsened her strand. Series of trials and prosecutions went on and she was finally convicted in 1983. She fought her legal battle with the help of two pro- bono attorneys, Nadia Costa and Joshua Safran, and was finally set free. Deborah Peaglar, the African- American woman, had to face the pains rewarded by the toughest anticrime legislation, the Californian law. Women, like men, were treated harshly and were given equal p unishments as men. They were tied in chains, put in boot camps and had to face all types of physical violence (Aday, 2003, pp. 125-127). They were given little chance to present petitions or appeal for defense. Thus fighting legal battles become more and more difficult for battered women like Deborah. Also, her not being ‘white’ further delayed the legal proceedings. Often the prisoners are identified on basis of their â€Å"sex, race, sexual orientation, gender, religion, class, age and ability†