Analysis Of The Book The Iliad Essay - 1648 Words

Book 1: If I was a character in the Iliad, I would refuse to fight in this war. I don’t understand how there is not more discontent among the lower hierarchy of the army. I would not see the point of fighting simply to retrieve Menelaus’s ex-wife Helen; is it really worth giving up all of their lives to get her back? I understand that they were also concerned with heroism and honor, but to me fighting over such a simple disagreement doesn’t make much sense. That aspect, along with the inclusion of the gods makes the Iliad seem more fictional than historical I don’t like how the gods are so heavily involved because it really complicates all the conflict. For example, Athena intervened when Achilles becomes enraged and is ready to kill Agamemnon, which could have ended the war. Book 2: I was wondering, is it morally right for the gods to interfere with this fight - like Zeus sending the fake dream to Agamemnon, when they have no consequences because of their immortality? What exactly are the boundaries of their interference? I connected Nestor to Hannibal, the Carthaginian military commanded who sent his army over the Alps to try and take Italy by surprise. Both too, tried to take over cities: Hannibal, Rome and Nestor, Troy. Furthermore, they were both heavily armed; with Nestor’s 90 ships and Hannibal s contingent of war elephants. Book 3: I felt like this book really introduced me to the Trojan forces, whereas the earlier books focused on the Archaeans. I really hatedShow MoreRelatedAnalysis Of The Book The Iliad 965 Words   |  4 PagesSing, goddess, the anger of Peleus’ son Achilleus and its devastation, which put pains thousandfold upon the Achains,† (page 76 lines 1-7)This quote comes Richard Lattimore’s translated version of The Iliad, it tells the reader that Achilles is a man who is capable of great anger, anger that will kill thousands and bring much suffering. You wouldn’t think that a man like that would be able to feel anything but that anger, but in Christopher Logue’s War Music we see, â€Å"a naked man run with what seemsRead MoreAnalysis Of The Book The Iliad Essay2279 Words   |  10 PagesThe first book of the Iliad begins with the beginning of Achilles’ rage, the rage that will eventually cause his own people so much grief and is also the force for Homer’s version of the story of the Trojan War. Whereas the taking of Helen is the focus of the larger, traditional story, the feud between Agamemnon and the hero Achilles over a kidnapped girl defines the Iliad. Both feature a conflict over a woman, Helen and Chryses’ daughter, and a need for resolution as well as a breach of social contract:Read MoreAnalysis Of The Book 12 Of The Iliad 894 Words   |  4 PagesHis True Nature Following the demise of Troy, the Achaean’s mighty fortification is destined to fall not by mere mortal strength, but rather, the selfish act of divine intervention. In Book 12 of the Iliad, Homer’s narration is centralized around the Greek’s mighty fortifications, the fortress that agitates the gods. The author begins the story by describing Zeus’s plans to dismantle the Greek rampart. The author makes the god’s plan manifest when Hector chastises Polydamas for his foresight andRead MoreAnalysis Of The Book Six Of The Iliad 1362 Words   |  6 PagesAgency Agency can be defined as willed action that is freely taken after deliberation or action taken having a specific purpose behind it. In book six of the Iliad, Hector deals with the struggle of choosing between his familial duties and his public heroic responsibilities. The outcome of this conflict, presented in the passage from book six of the Iliad, represents an agency that is both purposeful and goal directed towards receiving honor. The fact that Hector leaves behind his beloved familyRead MoreThe Iliad : Greeks And Their Love For War1568 Words   |  7 PagesAffourtit Affourtit.2 February 10th, 2017 CLAS1101 The Iliad: Greeks and Their Love for ‘War’ It has long been a popular scholarly opinion that the Greeks in the Iliad were lovers of war and violence. The Greeks were most definitely primal beasts, and blood shedders, a fact made abundantly clear in the Iliad. However, I think that the Greeks were not lovers of war, furthermore I think this interpretation is shortsighted. The amount of violence in the Iliad seems to be evidence for their love of war, butRead MoreA Comparative Analysis of Odysseus and Achilles Essay1207 Words   |  5 PagesA Comparative Analysis of Odysseus and Achilles The Trojan War was more than a series of battles between opposing forces, it was the climax of an age of heroes. The retrieval of Helen brought together many of the mythological characters of that time onto a single stage. Of the thousands of brave men who fought at Ilion, two men stood above the masses, sharing the title of hero. They were born in the line of those on Mt. Olympus, favored by the gods. Excelling in courage and skill, adored by thoseRead MoreExistentialism And Akhilleus : State Of Affairs1182 Words   |  5 PagesState of Affairs in Homer’s Iliad Existentialism is a philosophy that deals with human existence. This philosophy is a complex subject that asks questions about life that include meaning, purpose, choice, morality, ideology, and individuality. When reading other texts one could easily make connections to existential themes within the book’s literary tropes. Occasionally, some books have an overloaded abundance of existential themes. Homer’s Iliad is one of the books that comprise of an abundanceRead MoreAnalysis Of Homer s Iliad 1382 Words   |  6 PagesRyan Doerhoff History of Greece Dr. Kirkland September 5, 2014 Document Analysis The primary documents that will be focused on in this analysis come from Homer’s Iliad. Homer is venerated today as the greatest of Greek epic poets, as his works had a colossal impact on the history of literature. Through his epics, Homer brings us first hand into the culture of the Greek world in the eighth century B.C. It is important to note that at this time very few had the privilege of an education, and lackedRead MoreHomeric Vs. The Iliad1654 Words   |  7 PagesHomeric View of War in the Iliad Being a milestone for all ancient Greek Literature, the Trojan War was discussed and narrated in many different works, most notably Homer’s epic poem the Iliad. Depicting a classical style of mass battle, Homeric warriors were thus treated equally as fighters, but were disregarded in the text in order to illustrate the sheer power of the heroes and leaders. Every warrior was just another piece of the phalanx, which is why the army was so withstanding of attackRead MoreThe Iliad: Literary Analysis1552 Words   |  7 PagesThe Iliad: Literary Analysis Throughout The Iliad, an epic poem written by Homer, there were numerous warriors and other characters that could be looked upon as heroes; some of these heroes included Achilles, Ajax, Diomedes, Hector, and Glaucus. All of these individuals were heroes because of their remarkable mental and physical strength: they were courageous and were better fighters in war than other ordinary men. The trade of battle was a way of life to the Greeks back in Homer’s time. Children

Heroism Essay - 937 Words

Summer Schramm Heroism Not all heroes wear capes. One can not identify a hero solely by image alone. I’ve never believed a hero thinking and weighting first on the morality of their doings at the given time. Being a hero or labeled with heroism is defined as â€Å" great bravery† (Websters dictionary). I agree any act of heroism is brave, but I also would state heroism as a pure act of â€Å"selflessness† (websters dictionary a concern more with the needs and wishes of others than with one’s own). Acts of heroism are different from acts of bravery. People and even animals who are heroes go beyond what is expected of them, risking with no pause, their life, and limb to the need of another. Nearly all acts of heroism arise from situations that†¦show more content†¦in the morning, but this day she left Banndit to stay back with our other dogs Hannable and Benny. To this day, she says she has no idea why she left him home, but she just â€Å"felt† it. She walked her same route that day but felt â€Å"off†. By the time she arrived home, her heart sank. She immediately ran to the blood covered door, panicking and shocked to find Banndit laying in a puddle of blood. She called 911 and was hysterical thinking Banndit was stabbed. The entire house was covered in blood. She realized Hannable was limping and gushing blood as well. The dispatcher demanded that she leave the house in fear of the attacker still being in the home, but no way in hell was she leaving the dogs. Police searched the house top to bottom as my mom held Banndit in tears. The EMT’s that were dispatched were told to â€Å"clear† because it was â€Å"only a dog†. Three heroes were bonded that day. A patron man who discovered during the investigation that it was an attempted break-in by multiple intruders and Banndit attacked. Banndit proceeded to smash through a picture window and we are unsure if his cut to his artery was the window or the intruder. The paramedic disregarded dispatch and stopped Bandit’s bleeding and was administering air to him and helped load Banndit into the back of the officers patrol car. The officer raced ( lights and sirens) to the nearest vet where the performed surgery on our hero who lived to be 13 years old. Many peopleShow MoreRelatedHeroism Essay743 Words   |  3 PagesWhat is being a hero mean? Heroism is to be brave when others are not willing to and being caring when other need it. Being a hero means you never back down and are not afraid. Every hero, big or small fights for something different, like rights that they deserve, to stand out from the crowd, doing what is right in their mind, or just doing what their gut tells them to. Rights are an important factor in life that everyone deserves but many individuals live without. Many beings will fight for itRead MoreHeroism Essay1270 Words   |  6 PagesHeroism Today is an important day. Because you have a difficult decision to make. Will you embrace the gift that you’ve been given? Or will you stand by and waste it away, another day? Will you honor those who came before you, that created this earth and this world for you to experience? Or will you let them down by living with a negative mindset that holds you back? You are the author of your own superhero comic each day is a new page. You get to choose the type of character you want to be. YouRead MoreHeroism Essay1246 Words   |  5 PagesWhat is heroism? Things preformed Superman, Batman, or The Flash? This is what most people think about when they hear the word hero or heroism. Although these characters show heroism, the definition of heroism does not have to be narrowed to the stereotypical hero. Many people have different concepts on heroism. A hero can be a ordinary person like a firefighter or cop. 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Sitting there taking down electron arrangements, it perversely occurs to me that I could use this episode as a topic for my personal essay, after all, aren’t personal traumas the common fodder for moving essays? A friend slaps me on the back, congratulating me on my â€Å"heroism.† Inwardly, a coward contemplates the bulky science teacher. Read More Heroism in Beowulf Essay1449 Words   |  6 Pagesshowed that he was truly a hero because he had wisdom and fortitude. There are many types of heroes and Beowulf may not be a hero like Superman or Spiderman, but there is no doubt that Beowulf was a hero beyond compare. Many of the above examples heroism were closely related, this is because a true hero needs to be able to have the wisdom to know what to do and fortitude to do it. Read MoreEssay on Gilgameshs Heroism1557 Words   |  7 Pageswhat is the role of the hero? In this paper the term Heroism will be analyzed under the name of an ancient Mesopotamian hero Gilgamesh. The epic which is called as Gilgamesh is important for understanding an ancient culture, the Sumerian culture because it portrays their beliefs about cultural values and how they lived their lives. Ancient Sumerian culture valued the ideas of heroism. The epic shows their societal values of heroism, knowledge and loyalty and their importance. One ofRead MoreHEROISM IN THE ILIAD Essay1046 Words   |  5 Pagesof these facts add up to Achilles having a clear-cut advantage over the opposition. Another smaller reason for Achilles heroism is his sense of responsibility. A prime example of that is when Patroclus dies. He takes immediate responsibility for Patroclus’ death, and instantly vows to take revenge on Hector for it. When you put all these details together it adds up to the heroism of Achilles throughout the entire epic. The other hero of The Iliad is Hector. He is still a major hero of the storyRead MorePersuasive Essay : Holocaust Heroism918 Words   |  4 PagesPersuasive Essay: Holocaust Heroism As millions of people know, the Holocaust was a time of struggle and difficulty and through the struggle and difficulty there were heroes. Heroes, that many do not acknowledge and some may find nothing but a person living in this disaster. In three specific sources, there were strong people fighting an arduous battle, and not just a person living in the Holocaust. Elie Wiesel in the book Night showed an incredible journey through this time that definitely showedRead MoreTamburlaine and Tragic Heroism Essay635 Words   |  3 PagesTamburlaine and Tragic Heroism In his two plays, Tamburlaine the Great, Parts I and II, Marlowe deviates from the norms of the theory of tragedy in his depiction of Tamburlaine. According to the Aristotelian theory of tragedy, a tragic hero is of a noble origin and enjoys a great rank right from the very beginning of the play. Furthermore, a tragic hero is, in a simple sense, a man likeable for his goodness or greatness. A tragic hero, in addition, is doomed to make a serious error that will

Social Media Resources For Bonini Caffe †MyAssignmenthelp.com

Question: Discuss about the Social Media Resources For Bonini Caffe. Answer: Introduction: Social media platforms as understood by the authors Siamagka, Christodoulides, Michaelidou and Valvi (2015) are the modern ways of interacting with the near dear ones personally or the customers in professional business. The authors Siamagka et al. (2015) probably meant by stating the fact that the different social media resources have now become a compulsory practice for both the personal and the professional reasons. It can be used to enhance the individual's social appeal by interacting with the near and the dear ones. This can also be used to present a much transparent and a detailed picture of the organization to its target audience. In this study, the learner has picked up an organization which is based in Italy and is specialized in offering tasteful coffees to customers. The company in Italy and in some other parts of the world as well is known as Bonini Caffe (Caffebonini.com 2018). It is a family-run business that with its extensive experimental efforts has now widely recognized as an organization that never fails to deliver the best. They have been able to deliver the best because of few facts such as the product selection and a high-quality standard of customer service (Caffebonini.com 2018). The assignment is purposefully based on identifying the suitable social media platforms which can further the business of the case study organization. In addition, the study also discusses, in general, the various media resources that are commonly being used by the common people and the business organizations in countries across the globe. Most importantly, the study is being expected to deliver the knowledge about the use of the several social media tools in the modern day business. The industry profile of the business organization that you have chosen and its product(s) and/or services The chosen business organization with its extensive business strategy has been an emerging name in Italy and the few other countries across the globe. There have been few reasons behind an exhilarating success of the company. Few of such reasons are the excellent price for products and the high-quality standards in service (Caffebonini.com 2018). The secret behind the high quality is a smart use of the best coffee beans that are derived from the two widely-known mixtures Arabica and Robusta. Arabica is fragrant and sweet while Robusta is decisive more substantial. Additionally, they are also expertise in blending, the stage which is widely known as the real art of the Bonini Company (Caffebonini.com 2018). The blending process which has been a success secret for the company is the result of the old age recipes. Such ancient recipes were being handed over by the roaster which later on had been taken care by the companys coffee Sommeliers in order to ensure the quality and the maximum flavor to customers (Caffebonini.com 2018). The intention of the Boninis Company is very clear which is to provide its customers the moments of pleasure by providing them a coffee that never fails to deliver (Caffebonini.com 2018). The success of the company is not only limited to the high-quality services it offers to customers but, it is also because of many other reasons as well like the acknowledgments both from the customer ends and from the large-scale retailers (Caffebonini.com 2018). Interestingly, they have been able to deliver the best in quality service while offering the very competitive products and the shipping prices (Caffebonini.com 2018). However, the study is intended to find the benefits of using the different social media platforms which could be highly profitable given the reputation Bonini has. The need to study the few media resources is essential today because a continued conversation with customers in nowadays is very much important. Such a conversation is required as it helps to enhance the customers trust on the company and also helps to take it to the international platform while being confined just to the national circle. Analysis: Identify and analyze different social media in general and their specific importance to the selected business ensuring that you cover marketing, consumer feedback, management information, internal communication and any other uses that you consider important Identifying the different social media platforms and the relevant importance: Social media platforms can be divided into various types like as follows: Social networks- Social networks like Facebook, Twitter, and LinkedIn in the organizational context can be used for an endless list of purposes like market research, lead generation, brand awareness, customer service, relationship building and several others (Guesalaga 2016). Social networks can help organizations like Bonini to connect with customers online to exchange its views on the ideas and the relevant information (Guesalaga 2016). Twitter is a way to interact with customers possibly like a live chat. On the other hand, Facebook helps to manage the relationship with customers. Both serve the different purposes; however, all are important to produce a notable image in the market (Guesalaga 2016). LinkedIn is another way of interacting with people; however, it facilitates a professional exchange of information both at the organizational and at the personal levels (Guesalaga 2016). Nevertheless, the contemporary world is being dominated by an extensive use of mobile phones which is also why the d ifferent social sites are now much in use (Guesalaga 2016). Media sharing networks- This is another very useful platform where media, especially in the form of videos, can be shared to make it viewable to a mass audience base. It includes the social sites like the Instagram and the YouTube (Pfeffer, Zorbach and Carley 2014). Instagram is a platform where videos and images can be uploaded. Moreover, users can also add captions to such videos and photos to make it look different and appealing (Pfeffer, Zorbach and Carley 2014). YouTube, on the other hand, can be extensively used for uploading small or large size videos containing the information edited by its users (Pfeffer, Zorbach and Carley 2014). YouTube is one of the highly visited platforms in nowadays. Millions of users throng to the site to check their relevant videos (Pfeffer, Zorbach and Carley 2014). Consumer review networks- These are the social sites which customers use to find, review and share the relevant information related to products and services belonging to the various industry profiles like restaurants, Smartphone, travel destinations, electronic gadgets and the others (Kumar et al. 2016). Positive reviews state the success that the product or the service has received from its target audience while the negative reviews ring an alarming bell for the respective company to have a look on the issue whether it is genuine (Kumar et al. 2016). Moreover, an organization in such context will be needed to do the needful to show an utmost revert to the customer's escalation (Kumar et al. 2016). Examples of such platforms include but are not limited to like Zomato, TripAdvisor and Yelp (Kumar et al. 2016). Discussion forums- This is one of the oldest forms of social media which can be used to find share the information the news and for monitoring the opinions (Dijkmans, Kerkhof and Beukeboom 2015). This is a traditional media but an excellent resource for market research (Dijkmans, Kerkhof and Beukeboom 2015). This can also be utilized for doing advertisements but required cares will be needed in order to keep it separate from the posts (Dijkmans, Kerkhof and Beukeboom 2015). Examples of discussion forums include but are not limited to like Quora, Reddit, and Digg (Dijkmans, Kerkhof and Beukeboom 2015). Blogging networks- WordPress, Tumblr, and Medium are some of the examples of blogging sites (Razmerita, Kirchner and Nabeth 2014). This helps to establish content marketing which can be the highly effective ways of interacting with the target audience, generate leads sales and building the brand (Razmerita, Kirchner and Nabeth 2014). Using this platform, organizations can publish the desired information that may be regarding the organization itself or any other useful matter in an attractive way (Razmerita, Kirchner and Nabeth 2014). WordPress is a more traditional form of blogging while Tumblr offers the microblogging services (Razmerita, Kirchner and Nabeth 2014). On the other hand, an interactive social publishing can be facilitated through the Medium. Blogging networks are truly helpful in generating an engaging content which can be used as a promotion strategy (Razmerita, Kirchner and Nabeth 2014). Social shopping networks- These are the social sites that are being used to spot the trends, share great finds, make purchases and follow the brands (Paniagua and Sapena 2014). Using this platform, brands can enhance the product or service related awareness, can make audience engaged to its products or services and can also facilitate the sale of products through the new channels (Paniagua and Sapena 2014). Social shopping networks support the e-commerce platform by adding a social element to it. The platform offers a focused integration between the social and the shopping experience (Paniagua and Sapena 2014). Few of the examples of the platform include like Etsy, Polyvore, and Fancy (Paniagua and Sapena 2014). Specific importance to the chosen business: Each day, the various coffee shops do their best to offer a taste that does not fail to deliver. For many of the people around the world, it works as a resource that fuels the day and helps people to start on the right note. This is pretty much clear from the fact that coffee has been viewed as a booster that not only energizes the body but also makes such things happen (McLellan, Caldwell and Lieberman 2016). Building a social relationship with both the existing customers and the target audience is utterly important for attaining a sustained business. Social media has now major roles in making the conversation much smoother between clients and the customers. The fact is quite evident from a fact that millions of common people use Smartphone. A significant population of such numbers uses Smartphone for being updated with the news, gossips, blogs, useful contents and company-specific information (Parveen, Jaafar and Ainin 2015). In context to the case study organization Bonini Caffe, the various types of social media platforms can be extensively used for establishing a deeper relationship with the target audience, to enhance the brand awareness and to elevate the customers trust on the brand. Various social sites like Facebook Twitter and the social media such as blogging networks, discussion forums consumer review networks can be used to enhance the relationship with customers (Ngai et al. 2015). Facebook will allow knowing how much the customers have loved their services and products. Twitter will facilitate a kind of live chat where themanagement team of Bonini and the worldwide customers can establish a very close relationship with each other through chat service (Ngai et al. 2015). Blogging network can prove to be a very effective way for the Bonini Company as this will help them go beyond the website content and explore a very different world of engaging contents to the target customers (Ngai et al. 2015). Discussion forums are another effective way of interacting with the customers. Bonini Caffe will be able to showcase the planned contents to their target audience. Additionally, the company will also be able to highlight some rare characteristics of it through the various discussion forums like Quora (Ainin et al. 2015). Consumer review networks like Zomato will assist Bonini Caffe in showcasing their positive reviews. Such reviews will help customers know about the company and its positive aspects. Moreover, they might feel like being a part of the company by using its products and services. In addition to this, Bonini will be able to track or monitor the market values of its products or services in regards to customers responses (Ainin et al. 2015). YouTube is an emerging platform where videos are shared to catch the attention of the worldwide customers. The use of YouTube will be highly advised to the Bonini Caffe as this will allow uploading the self-created videos containing the various relevant organizational contents like how they prepare the coffee and treat the customers (Hassan, Nadzim, and Shiratuddin 2015). However, the use of social sites and the other mediums should not coincide with the on shop business of the Bonini Company. An ineffectivemanagement of social activities may also hamper the productivity (Go and You 2016). To avoid such fears, Bonini Caffe needs to consider the following recommended strategies: Picking up the most appropriate social mediums- It is better to be confined to just a few very effective social mediums than being available to all the mediums and consequently, lose the effectiveness. For the case study organization Bonini Caffe, Facebook, Twitter, Discussion Forums such as Quora, Blogging Networks, YouTube and Consumer Review Networks like Zomato and YouTube will be advised (Valentini 2015). Making up a routine time for social activities- It is necessary to fix a time span for the various social media activities. This will help Bonini to facilitate usual services without any interruption and also conduct the social activities at its assigned time (Valentini 2015). Advertising the profiles- Bonini will probably have a very first experience of using the ample social media. This is why it is advisable that the company does proper advertisement of its new activities (Valentini 2015). For example, to make its presence felt at the Facebook page, it should paste a hard copy detailing the scheduled activity on Facebook in the different parts of the coffee shop. Places like near the food case or any other places which are observable to customers. Conclusion: To conclude, Bonini Caffe needs to identify the most appropriate social media resources for its business. Few of the strategies have been recommended in this study; however, it entirely depends on the companysmanagement in regards to the selection of the social media resources. The social media activities will yield better results if those are managed properly. To a company like Bonini Caffe, it is very important that it takes its uniqueness to the next level which is to explore its uniqueness at the different social media resources. There is just the need of using a right mixture of ancient tradition such as the recipes of blending and the modern ways of social activities like the various social media sites. The company, however, needs to follow the recommended strategies or many others like that in context to an effective management of the social activities. This is indeed necessary to prevent any damage done to the usual daily routine or else this may leave a bad impact on the bra nd on customers. References: Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. and Mohd Shuib, N.L., 2015. Factors influencing the use of social media by SMEs and its performance outcomes.Industrial Management Data Systems,115(3), pp.570-588. Caffebonini.com. 2018.Caff bonini S.r.l Company - Caff Bonini S.r.l. - US. [online] Available at: https://www.caffebonini.com/about-us/ [Accessed 14 Feb. 2018]. Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Go, E. and You, K.H., 2016. But not all social media are the same: Analyzing organizations social media usage patterns.Telematics and Informatics,33(1), pp.176-186. Guesalaga, R., 2016. The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media.Industrial Marketing Management,54, pp.71-79. Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for small business based on the AIDA model.Procedia-Social and Behavioral Sciences,172, pp.262-269. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to sale: The effects of firm-generated content in social media on customer behavior.Journal of Marketing,80(1), pp.7-25. McLellan, T.M., Caldwell, J.A. and Lieberman, H.R., 2016. A review of caffeines effects on cognitive, physical and occupational performance.Neuroscience Biobehavioral Reviews,71, pp.294-312. Ngai, E.W., Moon, K.L.K., Lam, S.S., Chin, E.S. and Tao, S.S., 2015. Social media models, technologies, and applications: an academic review and case study.Industrial Management Data Systems,115(5), pp.769-802. Paniagua, J. and Sapena, J., 2014. Business performance and social media: Love or hate?.Business horizons,57(6), pp.719-728. Parveen, F., Jaafar, N.I. and Ainin, S., 2015. Social media usage and organizational performance: Reflections of Malaysian social media managers.Telematics and Informatics,32(1), pp.67-78. Pfeffer, J., Zorbach, T. and Carley, K.M., 2014. Understanding online firestorms: Negative word-of-mouth dynamics in social media networks.Journal of Marketing Communications,20(1-2), pp.117-128. Razmerita, L., Kirchner, K. and Nabeth, T., 2014. Social media in organizations: leveraging personal and collective knowledge processes.Journal of Organizational Computing and Electronic Commerce,24(1), pp.74-93. Siamagka, N.T., Christodoulides, G., Michaelidou, N. and Valvi, A., 2015. Determinants of social media adoption by B2B organizations.Industrial Marketing Management,51, pp.89-99. Valentini, C., 2015. Is using social media good for the public relations profession? A critical reflection.Public Relations Review,41(2), pp.170-177.

Memo regarding the current salary of the CEO

The main issue presented within the memo involves the current salary of the present CEO (James) and whether it is in line with standard salaries for CEOs within companies of the same size and within the same market as PDQ.Advertising We will write a custom essay sample on Memo regarding the current salary of the CEO specifically for you for only $16.05 $11/page Learn More The author of the memo contends that based on the performance of the company, the current average salary rate for CEOs within the industry which is $300,000 and the â€Å"supposed† fact that workers at the company dislike James that replacing the current CEO is a matter of great urgency given that his lackluster performance and high salary are detrimental towards the growth and performance of the company. Reasons given The CEO’s salary is too high During his tenure the company has experience significant drops in performance Workers at the company supposedly do not like hi m He is rich, thus he would not feel the need to work hard He has a low level of performance In order to make the company better a new CEO would be needed Ambiguous Phrases There are several ambiguous phrases that piqued my interest within the memo. The first emphasized the current wealth of the CEO as detrimental towards his performance. The second emphasized on the need to replace him despite the lack of sufficient evidence and third involved an argument involving incentivized performance and compensation which was highly ambiguous given that various studies state otherwise. Descriptive Assumptions The memo explains that it is usually the case that the average salary for a CEO within a company of PDQ’s size is $300,000 and that due to the financial crisis most companies have actually frozen or cut back on CEO salaries due to lower profits. While this particular aspect of the memo is valid, the memo takes a strange turn stating that James must be fired on the basis of his s upposedly lackluster performance (which the memo does not present sufficient evidence on), the fact that he is wealthy and would supposedly not work for the best interests of the company (similarly has no basis), the fact that the workers at the company supposedly dislike him (has not been confirmed with verifiable facts from the union) and on the fact that he has a high salary which is not commensurate with industry standards (considering the fact that it was based on a contract it should not be an issue). Fallacies in Reasoning While the memo was quite extensive in its use of a variety of statistics in order to properly frame its arguments, it made several assumptions that lacked sufficient evidence to actually prove to be accurate. First off, towards the end of the memo the author makes the following assumption regarding salaries and compensation: â€Å"everyone in the Human Resources field knows that â€Å"pay for performance† is the most effective compensation methodâ⠂¬ . The creation of this particular statement is versed in such a way so as to connote a certain degree of factual appropriateness to what was stated. This means that it was created to make people assume that â€Å"pay for performance† is the most effective method by stating that it was a well known practice within the field of human resources.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In reality studies such as those by Goh Gupta (2010) have shown that pay for performance is actually one of the least effective methods of compensation (Goh Gupta, 2010). This finding has been backed up by several other studies and shows that the author of the memo was presenting an assumption as a fact. Examining the Evidence The author of the memo connects the failing performance of the company with the supposedly lackluster performance of the CEO. This particular argument in light of the c ircumstance is rather strange given the fact that the drop in company performance coincides with the 2008 financial crisis which resulted in considerable performance drops for nearly all corporations within the U.S. The memo fails to show any solid proof of corporate mismanagement by the CEO and merely presents an assumption based on data which has been proven to be outside of the control of the CEO. Not only that, it was stated early on that the increase in the CEO’s salary was based on a pre-negotiated contract which should void any arguments regarding subsequent salary increases. While there was sufficient evidence to justify the lowering of the CEO’s salary given the financial crisis, there is insufficient evidence to justify firing him. Based on an evaluation of the presented evidence, it can be seen that it is severely lacking in terms of actually showing that the current CEO of the company should be fired and is indicative of a lack of sufficient foresight and r esearch into the performance of the CEO and largely consists of pure speculation and assumptions. Rival Causes The memo in certain sections elaborates on the need to replace the CEO with someone that is more hardworking and willing to do what is necessary. This creates the idea that the present CEO is not hardworking and is in fact lazy. This is rather ambiguous given the fact that the author of the memo fails to show any solid evidence regarding this particular fact and is evidence of a certain dislike by the author for the CEO given that he continually emphasizes firing James. Deceptive Statistics The statistics are definitely deceptive since the CEO had pre-negotiated salary increases that were not dependent on company performance. Not only that, the drop in company performance was not due to mismanagement but was a direct result of the financial crisis. The CEO should actually be commended for ensuring that the company’s performance loss was kept to a minimum. Information that has been omitted The most obvious information that has been omitted is whether or not the CEO has been doing a good job despite the adverse circumstances that the company finds itself in as a result of the financial crisis.Advertising We will write a custom essay sample on Memo regarding the current salary of the CEO specifically for you for only $16.05 $11/page Learn More There is no information whatsoever indicating factors relevant to what initiatives he has successfully employed, what cost savings measures were carried out during his tenure, how has he helped to reduce the losses of the company and how has he responded to the adverse market situation. All of this information is relevant given the arguments being presented by the author but it is in fact missing which creates a certain degree of ambiguity regarding the fairness of the way in which the CEO is being portrayed. Reasonable Conclusion that can be Derived Based on the way in which th e memo was created which emphasized on the supposedly lackluster performance of the CEO without sufficient evidence and the way in which the arguments were formulated to emphasize several negative qualities about the CEO and the need to fire him despite the fact that this was not the original intent of memo shows that the Senior HR manager has negative feelings about James and is actively attempting to have him removed despite the insufficient evidence proving the CEO’s inadequacy. Reference List Goh, L., Gupta, A. (2010). Executive Compensation, Compensation Consultants, and Shopping for Opinion: Evidence from the United Kingdom. Journal Of  Accounting, Auditing Finance, 25(4), 607-643. This essay on Memo regarding the current salary of the CEO was written and submitted by user Marisol U. to help you with your own studies. 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