Social Media Resources For Bonini Caffe †MyAssignmenthelp.com

Question: Discuss about the Social Media Resources For Bonini Caffe. Answer: Introduction: Social media platforms as understood by the authors Siamagka, Christodoulides, Michaelidou and Valvi (2015) are the modern ways of interacting with the near dear ones personally or the customers in professional business. The authors Siamagka et al. (2015) probably meant by stating the fact that the different social media resources have now become a compulsory practice for both the personal and the professional reasons. It can be used to enhance the individual's social appeal by interacting with the near and the dear ones. This can also be used to present a much transparent and a detailed picture of the organization to its target audience. In this study, the learner has picked up an organization which is based in Italy and is specialized in offering tasteful coffees to customers. The company in Italy and in some other parts of the world as well is known as Bonini Caffe (Caffebonini.com 2018). It is a family-run business that with its extensive experimental efforts has now widely recognized as an organization that never fails to deliver the best. They have been able to deliver the best because of few facts such as the product selection and a high-quality standard of customer service (Caffebonini.com 2018). The assignment is purposefully based on identifying the suitable social media platforms which can further the business of the case study organization. In addition, the study also discusses, in general, the various media resources that are commonly being used by the common people and the business organizations in countries across the globe. Most importantly, the study is being expected to deliver the knowledge about the use of the several social media tools in the modern day business. The industry profile of the business organization that you have chosen and its product(s) and/or services The chosen business organization with its extensive business strategy has been an emerging name in Italy and the few other countries across the globe. There have been few reasons behind an exhilarating success of the company. Few of such reasons are the excellent price for products and the high-quality standards in service (Caffebonini.com 2018). The secret behind the high quality is a smart use of the best coffee beans that are derived from the two widely-known mixtures Arabica and Robusta. Arabica is fragrant and sweet while Robusta is decisive more substantial. Additionally, they are also expertise in blending, the stage which is widely known as the real art of the Bonini Company (Caffebonini.com 2018). The blending process which has been a success secret for the company is the result of the old age recipes. Such ancient recipes were being handed over by the roaster which later on had been taken care by the companys coffee Sommeliers in order to ensure the quality and the maximum flavor to customers (Caffebonini.com 2018). The intention of the Boninis Company is very clear which is to provide its customers the moments of pleasure by providing them a coffee that never fails to deliver (Caffebonini.com 2018). The success of the company is not only limited to the high-quality services it offers to customers but, it is also because of many other reasons as well like the acknowledgments both from the customer ends and from the large-scale retailers (Caffebonini.com 2018). Interestingly, they have been able to deliver the best in quality service while offering the very competitive products and the shipping prices (Caffebonini.com 2018). However, the study is intended to find the benefits of using the different social media platforms which could be highly profitable given the reputation Bonini has. The need to study the few media resources is essential today because a continued conversation with customers in nowadays is very much important. Such a conversation is required as it helps to enhance the customers trust on the company and also helps to take it to the international platform while being confined just to the national circle. Analysis: Identify and analyze different social media in general and their specific importance to the selected business ensuring that you cover marketing, consumer feedback, management information, internal communication and any other uses that you consider important Identifying the different social media platforms and the relevant importance: Social media platforms can be divided into various types like as follows: Social networks- Social networks like Facebook, Twitter, and LinkedIn in the organizational context can be used for an endless list of purposes like market research, lead generation, brand awareness, customer service, relationship building and several others (Guesalaga 2016). Social networks can help organizations like Bonini to connect with customers online to exchange its views on the ideas and the relevant information (Guesalaga 2016). Twitter is a way to interact with customers possibly like a live chat. On the other hand, Facebook helps to manage the relationship with customers. Both serve the different purposes; however, all are important to produce a notable image in the market (Guesalaga 2016). LinkedIn is another way of interacting with people; however, it facilitates a professional exchange of information both at the organizational and at the personal levels (Guesalaga 2016). Nevertheless, the contemporary world is being dominated by an extensive use of mobile phones which is also why the d ifferent social sites are now much in use (Guesalaga 2016). Media sharing networks- This is another very useful platform where media, especially in the form of videos, can be shared to make it viewable to a mass audience base. It includes the social sites like the Instagram and the YouTube (Pfeffer, Zorbach and Carley 2014). Instagram is a platform where videos and images can be uploaded. Moreover, users can also add captions to such videos and photos to make it look different and appealing (Pfeffer, Zorbach and Carley 2014). YouTube, on the other hand, can be extensively used for uploading small or large size videos containing the information edited by its users (Pfeffer, Zorbach and Carley 2014). YouTube is one of the highly visited platforms in nowadays. Millions of users throng to the site to check their relevant videos (Pfeffer, Zorbach and Carley 2014). Consumer review networks- These are the social sites which customers use to find, review and share the relevant information related to products and services belonging to the various industry profiles like restaurants, Smartphone, travel destinations, electronic gadgets and the others (Kumar et al. 2016). Positive reviews state the success that the product or the service has received from its target audience while the negative reviews ring an alarming bell for the respective company to have a look on the issue whether it is genuine (Kumar et al. 2016). Moreover, an organization in such context will be needed to do the needful to show an utmost revert to the customer's escalation (Kumar et al. 2016). Examples of such platforms include but are not limited to like Zomato, TripAdvisor and Yelp (Kumar et al. 2016). Discussion forums- This is one of the oldest forms of social media which can be used to find share the information the news and for monitoring the opinions (Dijkmans, Kerkhof and Beukeboom 2015). This is a traditional media but an excellent resource for market research (Dijkmans, Kerkhof and Beukeboom 2015). This can also be utilized for doing advertisements but required cares will be needed in order to keep it separate from the posts (Dijkmans, Kerkhof and Beukeboom 2015). Examples of discussion forums include but are not limited to like Quora, Reddit, and Digg (Dijkmans, Kerkhof and Beukeboom 2015). Blogging networks- WordPress, Tumblr, and Medium are some of the examples of blogging sites (Razmerita, Kirchner and Nabeth 2014). This helps to establish content marketing which can be the highly effective ways of interacting with the target audience, generate leads sales and building the brand (Razmerita, Kirchner and Nabeth 2014). Using this platform, organizations can publish the desired information that may be regarding the organization itself or any other useful matter in an attractive way (Razmerita, Kirchner and Nabeth 2014). WordPress is a more traditional form of blogging while Tumblr offers the microblogging services (Razmerita, Kirchner and Nabeth 2014). On the other hand, an interactive social publishing can be facilitated through the Medium. Blogging networks are truly helpful in generating an engaging content which can be used as a promotion strategy (Razmerita, Kirchner and Nabeth 2014). Social shopping networks- These are the social sites that are being used to spot the trends, share great finds, make purchases and follow the brands (Paniagua and Sapena 2014). Using this platform, brands can enhance the product or service related awareness, can make audience engaged to its products or services and can also facilitate the sale of products through the new channels (Paniagua and Sapena 2014). Social shopping networks support the e-commerce platform by adding a social element to it. The platform offers a focused integration between the social and the shopping experience (Paniagua and Sapena 2014). Few of the examples of the platform include like Etsy, Polyvore, and Fancy (Paniagua and Sapena 2014). Specific importance to the chosen business: Each day, the various coffee shops do their best to offer a taste that does not fail to deliver. For many of the people around the world, it works as a resource that fuels the day and helps people to start on the right note. This is pretty much clear from the fact that coffee has been viewed as a booster that not only energizes the body but also makes such things happen (McLellan, Caldwell and Lieberman 2016). Building a social relationship with both the existing customers and the target audience is utterly important for attaining a sustained business. Social media has now major roles in making the conversation much smoother between clients and the customers. The fact is quite evident from a fact that millions of common people use Smartphone. A significant population of such numbers uses Smartphone for being updated with the news, gossips, blogs, useful contents and company-specific information (Parveen, Jaafar and Ainin 2015). In context to the case study organization Bonini Caffe, the various types of social media platforms can be extensively used for establishing a deeper relationship with the target audience, to enhance the brand awareness and to elevate the customers trust on the brand. Various social sites like Facebook Twitter and the social media such as blogging networks, discussion forums consumer review networks can be used to enhance the relationship with customers (Ngai et al. 2015). Facebook will allow knowing how much the customers have loved their services and products. Twitter will facilitate a kind of live chat where themanagement team of Bonini and the worldwide customers can establish a very close relationship with each other through chat service (Ngai et al. 2015). Blogging network can prove to be a very effective way for the Bonini Company as this will help them go beyond the website content and explore a very different world of engaging contents to the target customers (Ngai et al. 2015). Discussion forums are another effective way of interacting with the customers. Bonini Caffe will be able to showcase the planned contents to their target audience. Additionally, the company will also be able to highlight some rare characteristics of it through the various discussion forums like Quora (Ainin et al. 2015). Consumer review networks like Zomato will assist Bonini Caffe in showcasing their positive reviews. Such reviews will help customers know about the company and its positive aspects. Moreover, they might feel like being a part of the company by using its products and services. In addition to this, Bonini will be able to track or monitor the market values of its products or services in regards to customers responses (Ainin et al. 2015). YouTube is an emerging platform where videos are shared to catch the attention of the worldwide customers. The use of YouTube will be highly advised to the Bonini Caffe as this will allow uploading the self-created videos containing the various relevant organizational contents like how they prepare the coffee and treat the customers (Hassan, Nadzim, and Shiratuddin 2015). However, the use of social sites and the other mediums should not coincide with the on shop business of the Bonini Company. An ineffectivemanagement of social activities may also hamper the productivity (Go and You 2016). To avoid such fears, Bonini Caffe needs to consider the following recommended strategies: Picking up the most appropriate social mediums- It is better to be confined to just a few very effective social mediums than being available to all the mediums and consequently, lose the effectiveness. For the case study organization Bonini Caffe, Facebook, Twitter, Discussion Forums such as Quora, Blogging Networks, YouTube and Consumer Review Networks like Zomato and YouTube will be advised (Valentini 2015). Making up a routine time for social activities- It is necessary to fix a time span for the various social media activities. This will help Bonini to facilitate usual services without any interruption and also conduct the social activities at its assigned time (Valentini 2015). Advertising the profiles- Bonini will probably have a very first experience of using the ample social media. This is why it is advisable that the company does proper advertisement of its new activities (Valentini 2015). For example, to make its presence felt at the Facebook page, it should paste a hard copy detailing the scheduled activity on Facebook in the different parts of the coffee shop. Places like near the food case or any other places which are observable to customers. Conclusion: To conclude, Bonini Caffe needs to identify the most appropriate social media resources for its business. Few of the strategies have been recommended in this study; however, it entirely depends on the companysmanagement in regards to the selection of the social media resources. The social media activities will yield better results if those are managed properly. To a company like Bonini Caffe, it is very important that it takes its uniqueness to the next level which is to explore its uniqueness at the different social media resources. There is just the need of using a right mixture of ancient tradition such as the recipes of blending and the modern ways of social activities like the various social media sites. The company, however, needs to follow the recommended strategies or many others like that in context to an effective management of the social activities. 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